BECAUSE THE CUSTOMER
BECAUSE THE CUSTOMER has a need we have a job to do... BECAUSE THE CUSTOMER has a choice we must be the better choice... BECAUSE THE CUSTOMER has sensibilities we must be considerate... BECAUSE THE CUSTOMER has an urgency we must be quick... BECAUSE THE CUSTOMER is unique we must be flexible... BECAUSE THE CUSTOMER has high expectancy we must excel... BECAUSE THE CUSTOMER has influence we have the hope of more customers... BECAUSE OF THE CUSTOMER... WE EXIST...
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